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India's First IVF Conversion 
Capability Development Platform

B2B . B2C . Ops

IVF Conversion Lab is a specialist consulting firm that helps fertility centres improve conversion, retention, and profitability.
We strengthen communication, patient experience, and operational systems to build patient trust.
Through structured frameworks and hands-on implementation, we help organisations improve patient confidence, team capability, and sustainable business growth.

 

 

Meet the Founders
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Sonam Jain
  • 18+ Years of Experience across the IVF, healthcare, aviation, and hospitality industries
  • Leadership roles across Nova IVF Fertility & Ferty9 Fertility Center
  • Expertise in learning & development, capability building, and operational excellence
  • Designs training frameworks, SOPs, and performance systems that drive consistency and excellence
  • Passionate about building high-performing teams that deliver exceptional patient experiences
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Jaie Prabhughate
  • 17+ Years of IVF Experience
  • Leadership roles across Nova IVF Fertility, ART Fertility & Ferty9 Fertility Center
  • Expertise in referral engagement, business development, and patient experience
  • Builds brands through content strategy, communication, and scientific storytelling
  • Passionate about translating complex reproductive science into clear, meaningful communication 
Where We Create Imapct
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Our Philosophy
Conversion is not a sales activity alone. 
Conversion is the outcome of trust,  processes & systems. 
Every patient interaction holds power -  whether with the call centre, counsellor, doctor, or front office - either builds confidence or creates doubt.
IVF Conversion Lab helps fertility clinics build structured systems that consistently create patient confidence, improve conversion, and drive sustainable growth.  
 
In essence, we help you SYSTEMISE your conversion. 
Our Focus Areas

Conversion Excellence​

  • Conversion Excellence
  • Call Centre Conversion 
  • B2B Referral Conversion 
  • First Consultation Conversion 
  • Financial Counselling Frameworks 
  • Follow-Up & Retention Systems       

Patient Experience Excellence

  • Patient Journey Mapping 
  • Counselling & Communication Frameworks 
  • Patient Confidence Building 
  • Retention & Engagement Programs

Operational Excellence​

  • Team Capability Building 
  • Roleplay-Based Training
  • SOPs & Processes Support
  • Workflow Standardization 
  • KRA Frameworks ​
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Our 4 Step Transformational Model

1. Audit

Patient journey mapping, consultation analysis, and identification of conversion leakages. 

2. Train

Structured communication frameworks for call centres, counsellors, BD Team and patient-facing teams.

3. Implement

Development of SOPs, scripts, workflows, templates, and accountability system

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4. Optimize

Monthly reviews, conversion tracking, drop-off analysis, and continuous improvement 

(AI tools & mechanisms)

We don't just help centres fix conversion gaps. We identify, handhold and train internal champions who can own, sustain, and scale the conversion process independently.

 

Our goal is to build internal capability - not dependency

Why Fertility Leaders Partner With ICL
Built exclusively for the fertility industry, our approach combines deep domain expertise with practical transformation.

27+ Years of Pure IVF Experience

Built on decades of hands-on experience across fertility marketing, patient experience, business development, and centre growth.

Communication, Capability & Systems

A unique blend of content strategy, team capability building, and operational excellence that addresses the complete patient journey.

Deep Understanding of the IVF Ecosystem

We understand the unique dynamics of fertility care - from referrals and patient acquisition to counselling, treatment decisions, and retention.

Data-Driven Mindset

Every intervention is linked to measurable business metrics, ensuring accountability and continuous improvement.
 

Proven Leadership Experience

Experience working with and leading teams across high-growth fertility organizations, helping drive performance, consistency, and scale.
 

Building Internal Capability

We handhold and train internal champions who can own, sustain, and scale improvements long after the engagement ends.
 
Let's Build Stronfer patient journeys together

Whether you're looking to improve patient conversion, strengthen your teams, or build more
consistent patient experiences, we're ready to partner with you.

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